TV Commercial Production

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We've all seen commercials that were interesting, but did a poor job of selling or promoting the product. A big problem for advertisers is the retention of viewer interest during a commercial. When the sellers of airtime provide information about viewership, they are talking about how many people are watching the program before a commercial cluster begins. They can’t tell you how many people are dialing away from the program, surfing to other channels when the commercial cluster begins!


Recently Nike did a series of artsy “interesting” 30-second commercials. These commercials did a very poor job of selling their products or creating brand awareness. On the other hand, think of Mr. Whipple for Charmin, or more recently, Billy Mays selling Oxyclean, you may have found those spokespersons and commercials annoying, but you remember the message and the products. So in some respects, the more memorable the spot the better it works.

Commercials Work

Thirty second commercials can work very well for a "primary demand response" or special sales event. Flights of thirty second spots are an excellent way to promote that specific event or sale.
TV & Infomercial Production
The standard length for a TV commercial is 30 seconds. The standard for Radio commercials is 60 seconds.

Most people listen to the radio in their cars, so the most effective time for radio commercials is during the morning and evening commutes. Radio stations know this and charge appropriately. When writing for radio, the copy writer must create "theatre of the mind".

The listener is encouraged to visualize, absorb and remember the message delivered. So the message must be dramatic and impactful. A skilled professional copy writer is essential to produce spoken-word or radio copy. Most of the cost of producing a TV commercial is in the production. Most of the cost of a radio commercial is in the creative.

Samples of Thirty Second Commercials

To learn more about how we make our Commercial's, use the links below and watch some of our 30 second commercials.
Contractor
Furniture
Painting Contractor
Aqua Vista Pools
Disaster Recovery
Carpet Cleaning
Dena Calivas, RE/MAX Specialists
Bank 
Ocala Gran Prix Race Track
After viewing call 1-800-720-1928 or click and complete our Contact Form.