Getting more business and customers in this recession can be extremely challenging. Small business advertising budgets are stretched and scrutiny of all advertising ROI is warranted. Every single dollar spent on advertising must produce a cost effective ROI to really make it through this recession. There are a myriad of advertising mediums to choose from. With the Holidays around the corner, Local TV Commercials are an excellent low cost and high return advertising media. In order to successfully compete against the large chains, local businesses must come up with innovative advertising methods to bring in local patrons. Here is how utilizing local TV commercials can be real advantage in this recession.
Posts Tagged ‘tv commercials’
Shorten Ad from 60 Seconds to 30 Seconds
You can get the job done in a 30 second ad, and the costs are tremendously less to place such an ad. You can place more ads in more target slots with better payoff using combinations of 30 second ads.
Use An Experienced Media Buyer
Media buyers can buy TV time in bulk for pennies on the dollar. They can figure out the productive off peak times and slots which will save you tons in ad placement costs.
You can pay thousands of dollars for a locally aired, 30-second TV commercial, and reach a regional audience of thousands.
Unfortunately, most of this audience is so deeply focused on its favorite programming that when the commercial break (and your 30-second ad) comes on, they are going to dash to the bathroom for a badly needed break, or to the kitchen for a snack.
A lot of small businesses discount Television Commercials as they often think it is a form of advertising that is simply out of their advertising budget reach. This couldn’t be a bigger mistruth. Many small businesses can cost effectively use targeted TV Commercials, either from a national, regional or local focus. The average U.S. Household watches an average of 8 hours TV per day, with the average viewer watching 4 hours per day. You are simply missing a huge opportunity if you aren’t using TV Commercials in your advertising and marketing campaigns.
Tips for Producing and Placing Television Commercials
Selecting a production company for their company’s television commercial is a decision that is fraught with stress for many business owners and key decision makers. It’s easy to become nearly paralyzed at the thought of making a relatively high-dollar investment in something that will be seen by thousands, if not millions, of customers and potential customers, not to mention colleagues, family, and friends. A TV commercial shapes perception of your company, for better or worse, and on top of that, will be a failure if it doesn’t increase revenue. So how do you make the best decision when choosing a production company for your TV commercial? Here are some tips.
- Compare costs. Budgetary considerations are the prime objection most businesses must overcome to invest in a TV commercial. But make sure you compare apples to apples when comparing price. Consider the value you are getting for your advertising spend in addition to bottom-line figures.
- Find a company that will produce a targeted message to a targeted audience with targeted ad placement. Television sets are in 99% of US households, but you don’t need to advertise to 99% of households to increase revenue and market share. Avoid production companies that will use a shotgun approach that dilutes your message and wastes your money.
- Consider quality as well as price. You should easily be able to view commercials made by the companies you are considering on their websites or YouTube channels. If there aren’t any posted from your particular industry, ask to see them.
- Ask about turnaround time. In the digital age, turnaround time should be short – within a week. Shooting the commercial shouldn’t take more than a day of your time.
- Consider how the commercial fits in with the rest of your advertising and marketing mix. Tell prospective production companies about the other advertising you are doing – radio, print, and online campaigns. When properly integrated, a TV commercial will boost the effectiveness of other marketing efforts.
- Select a production company with a broad range of services and industry experience. Besides having the connections to negotiate inexpensive airtime, the company may be able to offer options you haven’t considered. For example, you may be able to bundle advertising services for additional discounts.
- Don’t make a decision by not making a decision. The recession has eliminated many companies who were operating on tiny margins or at a loss, and competition is more cutthroat than ever. You simply can’t afford to ignore the power of TV advertising.