If you were selling expensive watches on an infomercial, you wouldn’t ideally just tell your viewer that the face of a particular watch is a huge 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance, and how he will project success and charisma when he wears the large, beautiful platinum watch with its handcrafted Italian custom leather band. Explain how his wife or girlfriend will find him irresistible when he’s all dressed up to go out, wearing the watch. Or if single, how the watch’s status and stunning beauty will attract the ladies.
Posts Tagged ‘local advertising’
An Effective Infomercial Emphasizes the Benefits and Not the Features
Friday, April 8th, 2011Advertising In a Down Economy
Thursday, March 31st, 2011
Without a good headline, the most effective advertising copy on the planet is obsolete. It’s not just a matter of print advertising here. You must employ a headline when dealing with online advertising, TV Infomercials, and TV Commercials. The difference between failure or success in an advertisement can be an overlooked headline. You will lose sales by not grabbing your reader’s/viewer’s attention with something that persuades them to want to learn more. These tips will facilitate you in create better headlines for your advertisements in print, TV, or online.
Reasons Why the Local Infomercial is Highly Effective
Sunday, March 20th, 2011
Local advertising results for small businesses are often dismal. Most small businesses have to shell out a considerable amount of advertising dollars to make any return on the investment. The local infomercial is a good fit for most businesses and can be tested to determine its success prior to aggressively rolling it out. With proper production and placement, an infomercial provides a high ROI with measurable results.
A Good Headline is Absolutely Essential to an Effective Advertisement
Saturday, March 12th, 2011
Even the most powerful advertising copy on the planet is useless without an effective headline. Not just talking about print advertising here. Headlines are essential in online advertising, TV infomercials and TV commercials. An overlooked headline can mean the difference between failure and success of an advertisement. You must grab your reader’s and viewer’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make the sale. Here are some tips to developing more effective headlines for your advertisements, whether for print, TV or online.
Are Your TV Commercials Visually Captivating?
Sunday, February 20th, 2011
Have you really taken a step back and visually inspected your TV Commercial? Yes, the verbal message is important in a TV commercial, but as important, is the visual message. Do this…View your TV commercial without sound. Are you captivated? Do you have a sense of the message being conveyed? If not, then you may want to rethink the production of your TV commercial. Message is important but so is the visual- keep both in mind when crafting a successful TV commercial. Here are some visual tests to perform with your TV commercial to see if it is really up to snuff visually.