Even the most powerful advertising copy on the planet is useless without an effective headline. Not just talking about print advertising here. Headlines are essential in online advertising, TV infomercials and TV commercials. An overlooked headline can mean the difference between failure and success of an advertisement. You must grab your reader’s and viewer’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make the sale. Here are some tips to developing more effective headlines for your advertisements, whether for print, TV or online.
Posts Tagged ‘Internet Marketing’
A small business can dominate local, regional and national markets using a three pronged strategy:
1) Infomercial + TV Commercials
3) Search Engine Optimization
Search Engine Optimization (SEO) is a rather murky area of internet marketing for many business leaders. In that sense, it is not much different from the origins of other forms of marketing and advertising, all of which at some point suffered from being the new kid on the block. But understanding SEO, at least enough to take advantage of it, can be a boon for many businesses whose competitors are not doing so and is a necessity for those whose competitors are doing so. Here are the answers to some FAQs about SEO that will help you get in on the ground floor of this marketing opportunity.