If you were selling expensive watches on an infomercial, you wouldn’t ideally just tell your viewer that the face of a particular watch is a huge 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance, and how he will project success and charisma when he wears the large, beautiful platinum watch with its handcrafted Italian custom leather band. Explain how his wife or girlfriend will find him irresistible when he’s all dressed up to go out, wearing the watch. Or if single, how the watch’s status and stunning beauty will attract the ladies.
Posts Tagged ‘infomercial’
One word comes to mind when thinking about the effect of an infomercial: Powerful! The infomercial platform is so powerful that it has successfully grown sales for products and services straight through this nasty and prolonged recession. Why is this? The infomercial provides the right information to a targeted audience in the right format and time, fully answering objections and concerns upfront. Recession smartened customers are going more and more to the TV to buy products than ever before because the infomercial format fully explains and qualifies what the prospect is really looking for, all for an incredible price and deal. Here is how the infomercial is such an incredible sales tool for the economical price per customer acquisition.
Inbound marketing was the most successful marketing and sales technique in 2010, and it is certainly poised to be so for 2011. As a result of this prolonged recession, customers fundamentally have changed. They are more demanding and picky, and they require more warm up prior to a sale. The local infomercial does all this and more, helping local small business owners to bring in new customers and increase revenues even in the throes of this tough recession.
Local Infomercials are Highly Targeted
If you are using an experienced media buyer and infomercial production company, it is an easy thing to analyze the local cable TV market and figure out what channels and times viewers, who most closely fit your customer profile, frequent. You can also test an infomercial in different time slots and channels to ensure you have the right viewer base targeted. An infomercial gives a business 30 minutes of interrupted time to sell a prospect who is the type of customer that a business wants and needs.
A small business can dominate local, regional and national markets using a three pronged strategy:
1) Infomercial + TV Commercials
3) Search Engine Optimization
Infomercials give a business 30 minutes to make a sale. That seems like an eternity, and with 30 minutes, anyone can sell a bunch of something. Can’t they? Well, the simple answer is no. An effective infomercial requires the right ingredients to be highly successful. By following these key infomercial tips, the return on the infomercial will increase exponentially.