Local advertising results for small businesses are often dismal. Most small businesses have to shell out a considerable amount of advertising dollars to make any return on the investment. The local infomercial is a good fit for most businesses and can be tested to determine its success prior to aggressively rolling it out. With proper production and placement, an infomercial provides a high ROI with measurable results.
Posts Tagged ‘Advertising’
Even the most powerful advertising copy on the planet is useless without an effective headline. Not just talking about print advertising here. Headlines are essential in online advertising, TV infomercials and TV commercials. An overlooked headline can mean the difference between failure and success of an advertisement. You must grab your reader’s and viewer’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make the sale. Here are some tips to developing more effective headlines for your advertisements, whether for print, TV or online.
Have you really taken a step back and visually inspected your TV Commercial? Yes, the verbal message is important in a TV commercial, but as important, is the visual message. Do this…View your TV commercial without sound. Are you captivated? Do you have a sense of the message being conveyed? If not, then you may want to rethink the production of your TV commercial. Message is important but so is the visual- keep both in mind when crafting a successful TV commercial. Here are some visual tests to perform with your TV commercial to see if it is really up to snuff visually.
One word comes to mind when thinking about the effect of an infomercial: Powerful! The infomercial platform is so powerful that it has successfully grown sales for products and services straight through this nasty and prolonged recession. Why is this? The infomercial provides the right information to a targeted audience in the right format and time, fully answering objections and concerns upfront. Recession smartened customers are going more and more to the TV to buy products than ever before because the infomercial format fully explains and qualifies what the prospect is really looking for, all for an incredible price and deal. Here is how the infomercial is such an incredible sales tool for the economical price per customer acquisition.
Inbound marketing was the most successful marketing and sales technique in 2010, and it is certainly poised to be so for 2011. As a result of this prolonged recession, customers fundamentally have changed. They are more demanding and picky, and they require more warm up prior to a sale. The local infomercial does all this and more, helping local small business owners to bring in new customers and increase revenues even in the throes of this tough recession.
Local Infomercials are Highly Targeted
If you are using an experienced media buyer and infomercial production company, it is an easy thing to analyze the local cable TV market and figure out what channels and times viewers, who most closely fit your customer profile, frequent. You can also test an infomercial in different time slots and channels to ensure you have the right viewer base targeted. An infomercial gives a business 30 minutes of interrupted time to sell a prospect who is the type of customer that a business wants and needs.