Businesses are constantly looking to attract customers and expand their sales and a great way to do this, that is often overlooked, is through TV advertising that is carried out with a focus on the baby boomer generation. This generation is enormous and unlike those that are younger, their minds wrapped up in saving to buy a house, pay the mortgage, and on expenses like children, this older generation has more freedom with their spending. An infomercial production may be just the boost your business has been looking for.
This generation is comprised of all those between about 51 to 69 years of age aren’t likely to be watching the Jersey Shore or other reality programming. The first thing to address when trying to reach this TV watching generation is to make sure you are buying air time that will place your TV commercial production in their homes and on their televisions. Bringing up your desire to reach this type of audience to your media buyer will help them to select times and channels that will work best and give you the results you want. Media buying is crucial to reaching these audiences so do not be afraid to ask for help from your infomercial producer.
The next step in reaching the baby boomer population is making sure to include content in your TV advertising that this generation can relate to. If your low cost infomercial production is expertly produced but you display 22 year olds selling a product that assists with age related hearing loss, you aren’t going to connect with that audience. An infomercial production needs to show viewer’s people and things that they can relate to and help them envision themselves experiencing the product and its benefits. When a TV commercial production is created without being conscious of this generation’s needs and wants, they alienate that market and voluntarily do themselves a great disservice.
The final step in securing the baby boomer market is by including your internet campaign in your TV advertising campaign. One of the most neglected groups of people on the internet are those who are older which is unfortunate because as many as 72% of those in this age bracket are on the internet. Even more surprising is that this generation spends more time on the internet than the average user. It has been shown that they do not multitask well and that they will not log on during the infomercial production but will later, unlike the younger generation who will both watch TV advertising and view the website simultaneously. What this means is that businesses need to have their TV commercial productions included on their website so viewers can see them again or share it with friends. It also means that website addresses need to be included and made an important aspect of the infomercial production so the website address is made memorable. If these tips are remembered and implemented, your business is sure to be successful with the baby boomer market and in TV advertising.