For many businesses it is important to not only be concerned with attracting new customers but maintaining support from past clients. When creating TV advertising for your business there are things that you can do to make sure that your current customer base feels included and valued. There is always going to be a shiny new businesses or products that have the ability to lure in customers. By keeping these suggestions in mind when planning with your infomercial producer, your business will be sure to find consistent support well into the future.
One of the simplest ways to show your current customers that you care is by encouraging referrals. During your TV commercial production, encourage viewers to refer friends and family by offering discounts to the customers that do the referring as well as to new customers being referred. Using this in your infomercial production will help in three ways: encourage a continued relationship with your current customers, encourage new sales, and provide testimony that your TV advertising efforts are reaching all audiences. By having your TV commercial production include this sales tactic, current customers are continuously reminded of your business by both the TV advertising and their friends seeking the discount. Not only will your business stay fresh in their minds but it will tempt them to buy again because of the savings that has been extended their way. In addition, new customers will not only feel compelled to speak about your business to find a friend as a referral because of the infomercial production but continue to spread word of your business to receive further savings.
Another way to encourage return customers is by showing them appreciation by including them in your TV commercial production. Doing this will both make them feel as if their experience is important and know their business is appreciated. Additionally, by actually showing the public your customers via your TV advertising, you display how proud you are of having them involved in the life of your business. Using the real faces of people who use your business in the infomercial production, you not only gain those individuals loyalty but that of everyone they know and everyone who is a customer just like them. Also setting aside time during the infomercial to ask people to call and share their experiences will include those customers not directly used in the infomercial production. In addition to this helping with your current customer base, showing potential customers how satisfied your current customers are will help with new sales.
One final way for your business to support its relationship with its current customers is by having a TV advertising campaign that asks for people to donate their used items, such as clothes or toys, at your location in exchange for a discount. By using this method in your TV commercial production you not only help to foster relationships within your community and build trust with your customers, but you encourage people to come into your store and spend so they can save.