Anyone looking into using TV advertising for their business, commercial or infomercial production, needs to research and learn from the failures of others. You can avoid many of the common mistakes made by those that were once in your position and increase your business’s odds for success. By presenting your product or service to the world, you are opening yourself up to countless potential customers and the last thing you need to do is sabotage your chances by making one of these avoidable errors.
One of the most commonly made bloopers by newbies venturing into in the world of TV advertising is not utilizing the internet. You may be thinking that you are looking to use TV, not the internet, so how do these connect? The fact is the two media outlets work very much together and have a codependent relationship; Up to half of products purchased as a result of infomercials are done over the internet. People often log onto business’s websites after seeing an infomercial production to learn more about the product, rewatch the infomercial if they tuned in late or missed a part, and to purchase the item. When businesses don’t have their TV commercials and infomercial productions online, people are unable to access it when they have your business on the brain. An even greater TV advertising foul is not having a website that goes along with the professional visual you have presented on TV.
Another common mistake is failing to show audiences the problem solving abilities of a good or service. The most effective infomercial productions are those that make it visible to audiences that whatever is being sold will somehow make their lives easier. Simply standing in front of a car and talking about how preventative maintenance is worthy of investment isn’t going to drive home sales. Showing a frustrated driver, broken down on the side of the road, and then sadly handing money over to a used car salesman to replace it, will show audiences what happens when they don’t buy. These visuals followed by someone happily picking up their kids from school or tailgating at the big game, demonstrate to people how easy and fun life is when you use the product or service. TV advertising that forgets about this basic sales technique loses out on countless sales.
The last and most devastating mistake is not hiring a professional infomercial producer. There are many advantages and an important thing to realize, that many businesses mistakenly assume otherwise, is how affordable and low cost infomercial production can be. Having a professional on board means your commercial will look professional and convey credibility to the public. It also means your marketing budget goes further because many of these low cost infomercial production companies will be able to assist you as a media buyer. Instead of wasting money on air time, those skilled in media buying handle the time slot and channel decisions, making the infomercials more successful by reaching target audiences and helping businesses prosper.