If you were selling expensive watches on an infomercial, you wouldn’t ideally just tell your viewer that the face of a particular watch is a huge 2 inches in diameter and the band is made of leather. You show him how the extra-large face will tell him the time at a glance, and how he will project success and charisma when he wears the large, beautiful platinum watch with its handcrafted Italian custom leather band. Explain how his wife or girlfriend will find him irresistible when he’s all dressed up to go out, wearing the watch. Or if single, how the watch’s status and stunning beauty will attract the ladies.