Without a good headline, the most effective advertising copy on the planet is obsolete. It’s not just a matter of print advertising here. You must employ a headline when dealing with online advertising, TV Infomercials, and TV Commercials. The difference between failure or success in an advertisement can be an overlooked headline. You will lose sales by not grabbing your reader’s/viewer’s attention with something that persuades them to want to learn more. These tips will facilitate you in create better headlines for your advertisements in print, TV, or online.
Archive for March, 2011
Local advertising results for small businesses are often dismal. Most small businesses have to shell out a considerable amount of advertising dollars to make any return on the investment. The local infomercial is a good fit for most businesses and can be tested to determine its success prior to aggressively rolling it out. With proper production and placement, an infomercial provides a high ROI with measurable results.
Even the most powerful advertising copy on the planet is useless without an effective headline. Not just talking about print advertising here. Headlines are essential in online advertising, TV infomercials and TV commercials. An overlooked headline can mean the difference between failure and success of an advertisement. You must grab your reader’s and viewer’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make the sale. Here are some tips to developing more effective headlines for your advertisements, whether for print, TV or online.