Inbound marketing was the most successful marketing and sales technique in 2010, and it is certainly poised to be so for 2011. As a result of this prolonged recession, customers fundamentally have changed. They are more demanding and picky, and they require more warm up prior to a sale. The local infomercial does all this and more, helping local small business owners to bring in new customers and increase revenues even in the throes of this tough recession.
Local Infomercials are Highly Targeted
If you are using an experienced media buyer and infomercial production company, it is an easy thing to analyze the local cable TV market and figure out what channels and times viewers, who most closely fit your customer profile, frequent. You can also test an infomercial in different time slots and channels to ensure you have the right viewer base targeted. An infomercial gives a business 30 minutes of interrupted time to sell a prospect who is the type of customer that a business wants and needs.
Infomercials Work During a Recession
Customers are now much pickier and more cautious. An infomercial lends itself well to: a) Providing a format to build instant credibility and trust and b) Offers a prospect an irresistible, never seen before, deal. Even the hardest to sell recession customers can be convinced in an infomercial, causing them to call a business, or better yet, come by for a visit.
Local Infomercials are Very Cost Effective
Full production for a local infomercial can be just a few thousand dollars, and this cost can often be deferred to help with cash flow. Placement can cost as little as $30 for 30 minutes in a prime market during prime time. If well tested and placed, an infomercial can be the most cost effective and highest sales producing platform that exists. The infomercial is truly an inbound marketing dream come true, especially in this recession!
The Infomercial Just Plain Works!
If you have an experienced infomercial production company, you will find that the likely success of an infomercial campaign is determined upfront. Through experienced research and testing, an infomercial company can help you determine how successful an infomercial will be for your business. Not many forms of advertising gives you this opportunity to gauge its success prior to rolling it out. You will also find that if placed well, an infomercial has exceptional conversion rates for very low customer acquisition costs. Your business phone will ring and more customers will come in the door– these are targeted customers ready and willing to buy. This is the essence of inbound marketing and the local infomercial.