TV advertising is be done by buying slots of the airtime from a particular television channel. The pricing depends on the popularity of the channel, time the TV commercial is aired, number of viewers, length of the commercial, etc. Placing a commercial on local channels can be more affordable than on national channels but not entirely so.
Compare Network Pricing
Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty second slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases.
Look out for people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount, sometimes even double, because they badly need that slot. This usually happens during the Holiday season, which comes in the last quarter of the year around Thanksgiving, Christmas and New Years. Best time of the year to buy slots for a TV commercial can be the first and second quarter of the year.
Determine the Audience
When placing a commercial on television it is advisable that you first understand what audience needs to be reached. Different audiences have different needs, which can be determined by their choice of television show like celebrity talk shows, cartoons, sports, reality shows, news, movies, soaps, prime time shows, and so forth. Prime time is usually from 6 to 10 pm and is the most expensive slot. News time comes at 5-6am, noon, or 10-11 pm slots, which can be very effective time slots for the success of a commercial. Quite affordable can be the 12-4 pm soap time, along with the post prime time graveyard shift.
If planning to pay for TV commercials for the whole year check out the discounts that are being offered. Usually a five plus percent discount is offered when signing for a six-month time period and ten plus percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point, and the commercials may be aired during odd hours and also not during the holiday season.
Get an Experienced Media Buyer
A media buyer will help to test your TV commercial in your targeted markets and channels to determine the best ROI for the money spent on various productive time slots. Media buyers use their experience and connections to obtain fantastic TV spot placement discounts.