Infomercials can be extremely effective but there are ways to really increase their effectiveness and ROI. Just having a half hour program on TV isn’t enough. If you have spent the money to have an infomercial produced, don’t throw all that money away by not optimizing the campaign for best conversions and ROI. Here are some tips on how to increase the effectiveness of an infomercial without breaking the bank.
Archive for December, 2010
Getting more business and customers in this recession can be extremely challenging. Small business advertising budgets are stretched and scrutiny of all advertising ROI is warranted. Every single dollar spent on advertising must produce a cost effective ROI to really make it through this recession. There are a myriad of advertising mediums to choose from. With the Holidays around the corner, Local TV Commercials are an excellent low cost and high return advertising media. In order to successfully compete against the large chains, local businesses must come up with innovative advertising methods to bring in local patrons. Here is how utilizing local TV commercials can be real advantage in this recession.
As a business owner or director of marketing it is important to keep track of the effectiveness of your advertising efforts, particularly with TV Commercial spots. TV can be a great medium to advertise a company and products on a local, regional or national basis; however, it is very important to determine if the commercials are bringing the expected ROI. If upon analysis it is determined that the commercials are not returning well, then it is time to figure out why and make the necessary adjustments and tweaks. TV is very flexible and targeted so in real time it is possible to make corrections to the running TV commercials so they get a maximum ROI. Here are some tips to help with the return you receive with TV commercials.
Are You Targeting the Right Audience?
This is a fundamental question to ask. You know the profile of your best customers. Does the TV viewer profile best match this best customer profile? If you don’t know this or determine there is a mismatch, then quickly adjusting where and when you place a commercial can rectify this dichotomy.