A small business can dominate local, regional and national markets using a three pronged strategy:
1) Infomercial + TV Commercials
3) Search Engine Optimization
An infomercial is a 30 minute program that tells a story and often has several opportunities for a viewer to buy a product or service. An infomercial separates itself in effectiveness from a TV commercial in that targeted viewers tend to stick with an infomercial but less so with a limited 30 second commercial. Combining infomercials and commercials together can be a fantastic one-two punch for maximum viewership and results.
A website is an advertisement for a company and its products and services that works relentlessly for 24 hours a day, 365 days per year. A website can be a highly effective sales tool if properly developed, placed and optimized. An effective web property can replace a sales force or add quality leads to a sales force, depending on the scale and purpose.
Search Engine Optimization
Just having a website isn’t enough. The website needs to be found to be an effective sales tool for a company. To be found in the general results of the search engines, the first step is to optimize a website so it is looked upon favorably by the search engines. The second step is off site optimization through blogs and articles, back linking to the main website.
Bringing it All Together
A synergistic combination of Infomercials (with 30 second TV Commercials), Website Development and Search Engine Optimization will increase the effectiveness of your advertising tenfold or greater. TV and Web will merge together in a synergistic offering, maximizing the effect of the other. Having a good website and web strategy behind the TV program is an awesome way to keep people’s attention and make that critical sale. At any time a viewer can click away from a program, but the website remains in their mind and can be revisited over and over again. Having the infomercial and TV commercials on the website allows the viewer to see the programs at leisure on the viewer’s schedule.
$40 per Day
That’s right, it isn’t a misprint. For only $40 per day you can run a highly effective 30 minute Infomercial, along with 30 second TV spots, have a website that converts sales, and have a web presence that can be found on the search engines. All of this for an incredible value of $40 per day. Any small business can take advantage of this awesome combination.