A Local Infomercial is both affordable and effective, even in a recession. In fact, it can be the best advertising dollars a small business can spend, particularly when every dollar counts in this challenging economy. Local infomercials are effective for many reasons. Here are some to consider.
Local infomercials can be targeted to the specific area your business wants to target so it is very specific to your audience, helping you economize your capital outlay while targeting who you need to engage. Good advertising is about targeted, proven groups of prospects, and the infomercial lends itself well to this strategy, provided it is well planned, tested and produced.