Shorten Ad from 60 Seconds to 30 Seconds
You can get the job done in a 30 second ad, and the costs are tremendously less to place such an ad. You can place more ads in more target slots with better payoff using combinations of 30 second ads.
Use An Experienced Media Buyer
Media buyers can buy TV time in bulk for pennies on the dollar. They can figure out the productive off peak times and slots which will save you tons in ad placement costs.