Shorten Ad from 60 Seconds to 30 Seconds
You can get the job done in a 30 second ad, and the costs are tremendously less to place such an ad. You can place more ads in more target slots with better payoff using combinations of 30 second ads.
Use An Experienced Media Buyer
Media buyers can buy TV time in bulk for pennies on the dollar. They can figure out the productive off peak times and slots which will save you tons in ad placement costs.
I was one of the creators of the first local infomercial over 15 years ago, and while there have been a lot of media choices to come in vogue in that time period, it is really hard to replace the effectiveness of an infomercial targeted to a local or regional market. With over 1,500 infomercials under my belt, I have learned a few things along the way, and in this post I share why a business owner really needs to consider the infomercial medium.