You can pay thousands of dollars for a locally aired, 30-second TV commercial, and reach a regional audience of thousands.
Unfortunately, most of this audience is so deeply focused on its favorite programming that when the commercial break (and your 30-second ad) comes on, they are going to dash to the bathroom for a badly needed break, or to the kitchen for a snack.
Some will even start channel surfing to see what shows they have been missing, which makes your pricey ad about as useful as crumbs in a keyboard, and just as likely to generate sales.
Alternatively, you can hire FYI Media Services to put together a half-hour infomercial, targeted to your audience, that will cost you $40 per day and run during the hours when television viewers are purposely tuned to paid programming stations because little else is being broadcast.
This interval, typically about midnight to dawn, is when first- or third-shift workers, insomniacs and television addicts have their sets tuned to the paid programming that networks use to supplement their regular broadcast schedule.
Contrary to what most people think, this elite group of up-all-nights spends up to $50 million (per successful infomercial) for well-researched products with mass appeal. The infomercial marketplace itself generates $150 billion worth of sales across the entire U.S. consumer marketplace.
Up-all-nights are actually channel surfing to find that cutting-edge product that will improve their health, finances or relationship. And because they are not resistant to the idea of infomercials, they are easily motivated to buy when provided with a professional sales campaign that relies on vivid imagery, repetition, and promises of success – all combined with an appeal to instant gratification that is the hallmark of any successful sales pitch.
These methods, which have been used for decades to capture major audience share, are precisely the kinds of techniques we at FYI Media Services offer as part of our package.
Our infomercials, priced from $499 for an eye-catching spot commercial to $200 a week for a half-hour on national TV, will reach a nationwide audience which is already receptive to this form of programming and hoping to find the solution to their problems, whether it be shedding excess weight, boosting energy levels, or finding the perfect gift for that special someone.
Tags: Advertising, infomercial, infomercial company, paid programming, tv commercial production, tv commercials