Infomercials give you immediate feedback on your advertising campaign in the form of increased sales.
Infomercials have a long history in the US and while they have their detractors, the fact is that they still exist and thrive because they work. Within the advertising industry, infomercials are not just accepted, but celebrated, because those with expertise in the field know that infomercials use a time-tested method to create a need for products or services and then push consumers towards making that purchase. Due to their longevity in the television industry, infomercials also have the benefit of proven time slots that allow that method to be used to maximum effectiveness.
The pins-and-needles feeling as you wait for data that will tell you whether or not your advertising campaign is effective is agonizing. Who doesn’t want instant feedback on whether or not their advertising is working? Infomercials give you that and more.
Infomercials generate direct sales as well as drive consumers into retail stores and online to purchase the advertised products or services. They create a message that resonates and remains with viewers. They are flexible advertising vehicles because they can be used to introduce a new product or to re-introduce an existing product that hasn’t been marketed properly in the past.
And they make money. According to the Hawthorne Infomercial Guide, infomercials are capable of “creating product sales up to $120 million in just one year, and two to five times that if the product is available at retail stores” and “producing annual revenues of more than $25 million for many companies.” And they even work if your advertising budget is small – for as little as $40 per day, you can dominate your market. Not the national market, perhaps, but the market that is of utmost importance to most small businesses – your local market.
Your company doesn’t need to advertise in all 212 markets nationwide to increase revenue and market share. That’s the beauty and flexibility of cable networks! An industry insider can help you buy the media you need at a price you can afford – and lock in that price, so you keep your increased revenues – without using the shotgun approach favored by traditional forms of advertising, which, sadly, does nothing but poke holes in your budget.
The fact is that due to human beings’ vulnerabilities and desires, which all advertising seeks to capitalize on, nearly any product or service can draw an emotional response from viewers, and that’s what makes infomercials so effective. You just need the right spin, and as the owner of a small business, you have the very spin that is required to produce your first infomercial, because you know your product intimately.
You know the benefits of your product or service like the back of your hand and can extol them to viewers as easily as you reel off the names of your kids.
Let’s face it – if you can’t create demand for your product or service after a 25-minute conversation, you’re in the wrong industry. But if you know in your heart of hearts that you’re right where you should be, that sincerity will jump across the screen to viewers. Who better to sell your product or service than the person who knows it best – you? The more interested and excited you are in your product, the more interested and excited your customers will be, and the closer they will be to picking up the phone or going to your website. An infomercial is the vehicle that can make that happen for your business like no other advertising vehicle.
Tags: infomercial, infomercials, paid programming, tv advertising