Recently my son Brian, an Internet marketing expert for I Village, and I were having a discussion about Google Ad Words. Brian said, “Dad, Google Ad Words is like the game of Chess. You learn the basics in an hour and then you spend the rest of your life learning how to play the game”. And he’s right!
Google is the dominant search engine on the Internet and their Ad Words program is the number one pay-per-click program. Unfortunately, there’s a potential problem with Ad Words should you decide to enroll in the program Following Google’s signup instructions, you’ll be online and setup in their Ad Words program in just a few minutes, and thinking “That was easy.” Ad Words and Google will be happy to welcome you as a new customer. But here’s where that potential problem may arise!
After spending your preset Ad Words budget, you may get the feeling something is not quite right… You’ve gotten the impressions, and the clicks, but no conversions (sales). You’re not achieving the desired result -results that seemed so easy to achieve. Here’s the reason why. You’re not a pay-per-click expert! You’ve learned the some of the basics of Ad Words, but you’re a weekend duffer, not Tiger Woods, you don’t really know how to play the game.
Just because it looks easy, doesn’t mean it is easy Plugging and playing with Google Ad Words doesn’t make you a pay-per-click expert.
If you did nothing for six months except learn how to manage Ad Words, you might – just might – have enough time to learn how to operate the very complex online marketing system known as Ad Words. Pay-Per-Click marketing is more than just plugging in some keywords and crossing your fingers. It takes detailed analysis of your online competition, the keywords and keyword phrases that are best suited to your website., Even if you took the time necessary to learn how to manipulate the Ad Words system to your benefit, your work is not finished, you must apply the acquired skills daily to maintain your results. .
“Okay,” you say, “I’m convinced. I’m not going to bother with Ad Words. I’ll spend my money on something else.” That’s not a very good idea either and here’s why.
When done properly, Ad Words, and the other Pay per Click programs are your instant entrée to new customers and clients. More importantly, Pay-Per-Click brings new customers to you, instead of you chasing after them. When Ad Words works the way it’s supposed to, it is truly a thing of beauty. It’s a low cost, high volume lead and business producing machine capable of instant, exciting results; but only if you know the subtleties of the program.
So what do you have to do to get it to work correctly for you?
Let’s start with your website. Most of the websites we see on a daily basis are not set up to be search engine, i.e. Ad Words friendly. Many websites are built by amateurs, computer geeks or web designers who know how to construct a basic website. Web designers generally know little or nothing about the complexities of integrating web marketing with search engine metrics. Even if your website is well constructed and in harmony with the requirements imposed by the search engines, your website will still need to be optimized on an ongoing basis by an expert in Search Engine Optimization and Search Engine Marketing. You will also need a professional to create and maintain your Ad Words campaign. If you’re considering a PPC campaign, the first step is an analysis of your current site. If you don’t have a site you’ll need one. Please take a look at the menu below, for a schedule of our fees for service.
|Modify Existing Website||$399 – $999||Depends on scope and size.|
|Create a Website From Scratch||$799 – $2599||Depending on the size, scope and function of the Website.|
|Create and Maintain a Google Pay-Per-Click Campaign||$129/Month Plus 10% of Ad Spend||1. Keyword research and analysis
2. Competitive analysis for main keywords/key phrases
3. Analysis of HTML and page design and structure
4. Hand submission of Website to the major search engines Google, Yahoo and MSN
5. Insert tracking capability into all major Web pages to insure proper analysis of Google AdWords campaign
6. Create and implement text ads for the Google AdWords campaign
7. Create landing pages to maximize the results from the Google AdWords campaign
8. Monitor and adjust all aspects of the AdWords campaign on a daily basis
I think you’ll agree that our fees are reasonable. So why wrangle with Ad Words, taking your valuable time, when we can do it for you? And we can do it for less typically $129 per month. That’s probably less than you would have to pay yourself for doing it!
Let us help you take your business to the next marketing level. It’s our business to help your business. Call now for a free ad words and web analysis study, call 1-800-720-1928.