Recently my son Brian, an Internet marketing expert for I Village, and I were having a discussion about Google Ad Words. Brian said, “Dad, Google Ad Words is like the game of Chess. You learn the basics in an hour and then you spend the rest of your life learning how to play the game”. And he’s right!

Google is the dominant search engine on the Internet and their Ad Words program is the number one pay-per-click program. Unfortunately, there’s a potential problem with Ad Words should you decide to enroll in the program Following Google’s signup instructions, you’ll be online and setup in their Ad Words program in just a few minutes, and thinking “That was easy.” Ad Words and Google will be happy to welcome you as a new customer. But here’s where that potential problem may arise!
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